Rikki Kher, the founder of Kardo, loves making clothes for men like him: a love for travel, an inclination for products that are sustainable, and a passion for great music unite him and many of the brand’s loyalists. He approached Meher Varma with an open ended brief: “write us some good stories that we can use as content.” We created a series of stories for the brand that featured great men, bonded by what we consider to be Kardo’s real story: an alternative masculinity.